Technological innovations continue to transform all facets of print manufacturing, but at Hitchcock Press, a small shop in the western Massachusetts city of Holyoke, craftsmanship will always have its rightful place.

Owner J. Guy Gaulin, who has been a printer for more than 50 years and broke into the business as a letterpress apprentice, sees a renaissance underway where more and more consumers are interested in fine art that only can be produced by letterpress printing.

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